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Who We Are
Dave and Gail Liniger founded RE/MAX in Denver, Colorado in 1973.
Upset with the bad name that poorly trained novices and casual
part-timers were giving the real estate profession, the Linigers
started RE/MAX as a real estate company that would limit itself to
hiring only full-time, experienced professionals. They wanted a
company where homebuyers and sellers could walk into any office in
any market, confident they would receive the level of professional
service that a transaction of such magnitude demands.
What began in 1973 as "a pad of paper and a dream" is now a global
real estate franchise network that spreads across the world. Along
the way, RE/MAX fundamentally changed the way the real estate
industry conducts business.
In an industry rife with mergers and acquisitions, RE/MAX is the
only major real estate network still owned and directed by its
original founders.
Home of the Best Agents®
By attracting the industry's best agents and providing them with
training, support and the freedom to run their business, the RE/MAX
network has a sales force second to none. RE/MAX Associates average
more sales per agent and hold more professional designations than
other salespeople. They have set industry heights in productivity by
mastering the latest technologies, sales strategies, marketing
innovations and business systems.
Premier Market Presence®
RE/MAX's market share has grown continuously since 1973. This
success arises from RE/MAX following a simple formula; combining
quality, professional agents with its global brand awareness,
premier web presence, high customer satisfaction and local community
involvement. RE/MAX advances its growth by following a simple
philosophy that "Everybody Wins."
Premier Customer Satisfaction
The success of the RE/MAX network depends on each RE/MAX Associate
providing unparalleled satisfaction to each of his or her customers.
Advanced education, technological expertise, and experience all
translate into quality customer service and network growth, a real
win-win result.
RE/MAX is one of the World’s Most Recognized Real Estate
Brands
The combined promotion of the RE/MAX brand by RE/MAX and its
worldwide sales force has made the RE/MAX brand with its red, white,
and blue balloon one of the most recognizable business brands in the
world. RE/MAX also has the world's largest balloon fleet to help
promote its brand awareness.
The RE/MAX Technology Edge
Throughout its history, RE/MAX has been on the forefront
technologically and was one of the first real estate organizations
to establish an Internet presence. To help its sales associates
become better educated, RE/MAX provides all associates with quality
on-line or satellite training. In 2006, RE/MAX updated remax.com to
be the industry’s first nationwide network of publicly accessible
web sites to display all MLS residential homes for sale in the US.
Lead Street, the industry’s premier real estate lead generation
system, available exclusively to its sales associates at no charge,
is integrated with remax.com’s property search.
The RE/MAX Concept: RE/MAX stands for "real estate
maximums."
In exchange for paying a management fee and a share of the monthly
office overhead, RE/MAX Associates keep the maximum allowed amount
of their commissions and receive the many benefits of RE/MAX
programs and services.
By offering Associates maximum commissions and maximum career
freedom, RE/MAX influenced competitors to re-examine and adjust
their own policies toward sales agents, thus dramatically changing
the industry.
More than 30 Years Above the Crowd and Now Approaching
140,000 Associates
Since 1973, the RE/MAX network has achieved continuous annual
growth. Today, the RE/MAX network is quickly approaching 140,000
associates in over 70 countries and territories on six continents.
Young in years but mature in experience, RE/MAX looks ahead to even
greater development and success in its next 30 years.
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